Milad Rahimi is a 21-year-old Afghan-Canadian designer and creative director based in Toronto. With expertise spanning pattern drafting, garment construction, and creative direction, Rahimi brings a multidisciplinary approach to fashion that extends beyond design into videography, illustration, and digital artistry.
His creative process begins with archival imagery from Afghanistan, which he transforms into contemporary designs that honour his heritage while pushing modern fashion boundaries. Drawing inspiration from established designers, Rahimi adds his distinctive perspective to every piece—whether reimagining a classic dress silhouette or creating entirely new forms that reflect his unique aesthetic vision.
Rahimi's technical skills in sewing, cutting, and fabric knowledge are matched by his comprehensive understanding of visual storytelling through various mediums. This combination allows him to not only create garments but to build complete brand narratives that resonate globally.
His vision is ambitious yet grounded: to become one of the most influential designers of his generation, standing alongside industry titans like Demna, Tom Ford, and Alessandro Michele. Through VARMENTS, Rahimi aims to channel his deep connection to Afghanistan into designs that will reach billions worldwide, establishing himself as a defining voice in contemporary fashion—following in the footsteps of revolutionary designers like Virgil Abloh who transformed the industry through cultural storytelling.
